General Description

This cookie tool will help you understand who is using cookies to collect information from your device, for what purposes they use the information, and how you can control the use of cookies for non-essential activities.

Ladbrokes Live supports the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance (DAA), the Digital Advertising Alliance of Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA).

If you opt out of advertising cookies, you may still see Ladbrokes Live ads on other sites, but those ads will not be customized by us or our service providers and we will continue to customize your experience on our website via our use of cookies you have not refused.

Alternatively, privacy settings in most browsers will allow you to prevent your browser from accepting new cookies, have it notify you when you receive a new cookie, or disable cookies altogether. If your browser is set to not accept any cookies, you will not receive Interest-Based Advertising, but your use of the Ladbrokes Live service may be impaired or unavailable. In addition, if you use our cookie tool to opt-out of certain cookies, your opt-out preferences will be remembered by placing a cookie on your device. It is therefore important that your browser is configured to accept cookies for your preferences to take effect. If you delete or clear your cookies, or if you change which web browser you are using, you will need to set your cookie preferences again.

Note that from time to time we are over-inclusive in which cookies are listed in the opt-out tool. For example, we do not use Facebook, Twitter or Google cookies in all regions.

For more information on our use of cookies, please read our Cookies Policy.

Essential Cookies

These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify visitors when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our services.

Lifespan: Most cookies are session cookies (which are only active until you close your browser) or are cookies which are only active for one day. Some cookies are active for a longer time, ranging from 3 to 12 months. The cookies used to prevent fraud and maintain the security or our services are active for a maximum period of 24 months.

Performance and Functionality Cookies

These cookies help us to customize and enhance your online experience with Ladbrokes Live. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the Ladbrokes Live service so that we can enhance and customize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.

Lifespan: Most cookies are only active for one day. Some cookies are active for a longer time, ranging from 3 to 12 months.

Advertising Cookies

These cookies are set to acquire information relating to users' behaviour when browsing the website, for advertising and marketing purposes. They allow the detection and, if possible, the prediction of the user's interests, preferences and habits. They can also be installed by our advertising partners, for building a profile of your interests and showing you relevant adverts on other websites. For this reason, your consent is requested to install them. If you do not allow these cookies, you will not experience targeted advertising.